Need for Speeds UK release

How have the Internet advertised Need for Speeds UK release?


What is it? (e.g. newspaper article, a competition, an event, etc.)
This is a Internet article advertising Need for Speed, using a written account of the film, a 30 second teaser clip and one of the posters.

What is the source? 
Gamespot- appealing to Need for Speed gamers, therefore reaching and addressing their target audience.
Who is it attempting to reach?
Need For Speed fans, specifically the gaming fans as its on a gamers website.
Just purely advertising the film to their target audience to get as much a profit as they can from them.

In what way is it a valuable marketing opportunity?
Encourages fans to see the film, and it appeals to gamers specifically. Also this helps the website get more views and therefore more gamers will see visit the website and see this article.
Gives the fans an opportunity to be involved with the film
Dedicated gamers will want to go and see they film to either see if the film matches up with the plot and storyline of the game or compare it to the game franchise 

Promo for Need For Speed

Need for Speed Trailer
This is the first trailer for Need for Speed, jamming all the best bits of the film into a 1.30 minute trailer. Showing you who appears in the film and what it will be about.


Need For Speed Trailer 2 
This is the full length trailer for Need for Speed, showing all the key parts to the film, the most compelling, exciting and gripping to get there target audience of car fanatics and Need for Speed gaming fans.


Aaron Paul Public Speaking
This here is just a short 50 second clip of Aaron Paul talking to a crowd of Need for Speed fans telling them about the film briefly and there aim, which is 'giving you an adrenaline rush that puts you on the edge of your seat'.


Behind the scenes 
This clip includes Aaron Paul, the director and host of stars that appear in the film, taking you behind the scenes showing you how they film some of the races.


Interview with Aaron Paul
Here you have a 2 minute interview with Aaron Paul who plays Tobey Marshall in the film, one of the main characters. He talks about the films story line and what it entitles.

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Posters advertising Need for Speed

Advertising Poster 1

 

Here you just see a simple poster with just the name of the film and the month it is being released. This appeals to fans of the series of video games Need for Speed.

 

Advertising Poster 2

 



Here you see the main poster for 'Need for Speed'. You have the main actors and Aaron Paul's face behind the wheel, suggesting he is going to be a main character in the film. It also gives you the exact release date of the 14th March. Finally this poster appeals to fans of Breaking Bad as Aaron Paul is fresh from the hit TV Drama Breaking Bad.

 

Advertising Poster 3

 

This is just a different style of poster with all the same information that you get in the one above. You see more of Aaron Paul suggesting he will be the main character.

 

This picture shows the fan base that Aaron Paul has. As he is having photos with the public it sends the image that he is a down to earth guy, which attracts further audiences.

High Budget Film-Need for Speed

1. UK release date?
12th March 2014.

2. Institutions behind the film’s production and distribution?-
Walt Disney Studios,Motion Picures,Touchstone Pictures, DreamWorks Pictures, Reliance Entertainment, Electronic Arts.

3. What’s the film’s production budget?
$66,000,000.

4. Nationality of the film?
USA.

5. What kind of production is it?
It is a a Hollywood feature film attracting a big audience

6. Any connection with other films?
Need for Speed doesn't have any direct connections to many other films, however it has a very popular gaming franchise where they have released many successful games that follow on from themselves, therefore Need for Speed gaming fans will possibly recognise the plot.

7. Who’s the director?
Scott Waugh.

8. Any star names in the cast?
The main actor playing Tobey Marshal is Aaron Paul who is fresh from Breaking Bad and also Dakota Johnson as Anita.

9. What’s the film about?
Fresh from prison, a street racer who was framed by a wealthy business associate joins a cross country race with revenge in mind. His ex-partner, learning of the plan, places a massive bounty on his head as the race begins.   

10. Who will this film appeal to?
This film appeals to the Need for Speed gaming fans as it is off the back of their successful gaming franchise and also to people who are fans of Breaking Bad as Aaron Paul plays Tobey Marshall.