What is it? (e.g. newspaper article, a competition, an event, etc.)
This is a Internet article advertising Need for Speed, using a written account of the film, a 30 second teaser clip and one of the posters.
What is the source?
Gamespot- appealing to Need for Speed gamers, therefore reaching and addressing their target audience.
Who is it attempting to reach?
Need For Speed fans, specifically the gaming fans as its on a gamers website.
Just purely advertising the film to their target audience to get as much a profit as they can from them.
In what way is it a valuable marketing opportunity?
Encourages fans to see the film, and it appeals to gamers specifically. Also this helps the website get more views and therefore more gamers will see visit the website and see this article.
Gives the fans an opportunity to be involved with the film
Dedicated gamers will want to go and see they film to either see if the film matches up with the plot and storyline of the game or compare it to the game franchise
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